Photo: Apple TV +

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The Velveteen Rabbit, the classic story that has existed for over 100 years, is being reimaged as a multi-media special on Apple TV+. When William receives a Velveteen Rabbit as a Christmas gift, they both change their lives for the better and find the meaning of love and what’s “real.”

The Velveteen Rabbit features Phoenix Laroche (“The Royal Nanny”) as William, the all-star cast includes the voices of Alex Lawther (“Andor”) as the Velveteen Rabbit, Academy Award nominee Helena Bonham Carter (“The Crown,” “Harry Potter”) as Wise Horse, Nicola Coughlan (“Bridgerton”) as Playroom Fairy, Bethany Antonia (“House of Dragon”) as Female Rabbit, Lois Chimimba (“Still Up”) as Car, Paterson Joseph (“Vigil”) as King, Clive Rowe (“So Awkward”) as Lion, Nathaniel Parker (“The Inspector Lynley Mysteries”) as Male Rabbit, Tilly Vosburgh (“Inside Man”) as Momo, as well as Samantha Colley (“Genius”) as Mother and Leonard Buckley (“The Great”) as Father.

I talked to writer Tom Bidwell and executive producer Martin Pope about why they decided to not set the story in modern times, the toys that felt real to them when they were little, and how Rabbit helped William survive.

The Velveteen Rabbit premieres November 22 on Apple TV +.

Read The Book

The Velveteen Rabbit: 100th Anniversary Edition at Amazon