During the Grammys, Apple launched its new campaign for Animoji using nominated artists Childish Gambino and Migos. For Childish Gambino they used the song “Redbone” and for Migos they used the new single “Stir Fry”
I find these commercials to be so cute. Seeing the little fangs on the dog and fox in the Migos is oddly adorable, and the little poop emoji ad libbing is a bizarre choice that strangely works. The alien for “Redbone” does my favorite part of the song when Childish Gambino is singing the line “Gon’ catch you sleepin’, put your hands up now baby” really fast.
I feel like showing the range in facial expressions really adds to both of the commercials too. It makes it seem like they are really singing. Only thing that sucks it that you couldn’t make videos of the lengths yourself since you can only film 10 seconds of Animoji at a time, but I think that is something they should change.
Check out the two commercials below.