Gearing up for July 31 opening of their pop up store and the August 2 launch of the fest, Lollapalooza released its 2018 merchandise collections.
Teaming up with new sponsor, American Eagle, Lolla and AE released a capsule collection including a lot of denim, including a jacket and fanny pack.
Brands that are making repeat appearances this year include Major League and Camp Collection. Lolla really throws it back with t-shirts with vintage poster art. And of course there is the Lolla Feels Collection with cool graphics.
I’m super excited for the American Eagle Collection and am peeping that jean jacket. You can pre-order some of the items to pick up at the fest here. The pop up store is located at 224 S. Michigan Ave.
Check out pictures below