Photos: SXSW

One of the best parts of SXSW is the immersive fan experience. Guests get to visit one-of-a-kind installations that have them enter the experiences of their favorite shows and movies. Check out the must-visit fan events at this year’s SXSW.

Dungeons & Dragons: Honor Among Thieves Tavern Experience

March 10-March 12

Friday (3/10) – 11am CT-11pm CT
Saturday (3/11) – 12pm CT-11pm CT
Sunday (3/12) – 11am CT-11pm CT

During the SXSW premiere weekend of the movie, D&D can visit the tavern and have a fluorescent “Dragon’s Brew” where experiences the immersive wooden interior.

Y’all Are Welcome to Prime, TX

March 10 – 12

12:00pm – 6:00pm CT

This pop-up highlights several of Prime TV shows, including The Boys XXXclusive Bar, Daisy Jones & the Six’s recording studio, The Summer I Turned Pretty pie stand, and a Swarm mini-mart.

The Lodge: A Paramount+ Experience

Camp Yellowjackets, Brought to You by Showtime®

March 10-13

12 PM – 6 PM; 8 PM- 12 AM

Highlighting several Paramount + shows, guests can have themed cocktails at Yellowstone’s 1923 speakeasy bar while exploring fun areas themed after shows like Rabbit Hole, Grease: Rise of the Pink Ladies, and Star Trek: Picard.

March 11-12

11:00am – 6:00pm CT

Relive and create camp memories with fireside chats and BBQ while learning survival skills.

Apple Original Films Presents the Tetris Experience

Mar 16, 2023

9:00am – 11:00pm CT

Visit an old-school arcade to celebrate this history of this iconic game.