Lollapalooza releases 2017 merchandise

Getting ready for the big fest this weekend Lollapalooza has released its merchandise for the 2017 fest.

There are several different collections for this year. The Lolla Classic collection is the basic collection with graphics from the festival, including a cloud with a lightning bolt and an ice cream cone. The Chicagoland Collection features graphics from the City, including the lion from the Art Institute of Chicago. The Chicago Sports Team Collaboration features festival graphics with sports team Blackhawks, Bulls, Cubs and new this year, the White Sox. Lolla also collaborated with labels, Aviator Nation and Camp Collection for merchandise.

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You can get Lolla gear in three places: The Pop-Up shop on the Magnificent Mile, online, or at the Lolla shop at the festival set. You can also pre-order Lolla merch from Sidestep and pick it up at the festival.

I think the Chicago Sports collection is super cute with the added guitars in the logos. I also like in the Chicagoland Collection that the lion has on wristbands for the festival. I’ll definitely be hanging out in the air conditioned shop during the festival between sets.

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