3 reasons why Beyonce’s surprise album should be of no suprise

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When Beyonce released her sixth studio album, “Lemonade,” after the HBO event of the same name, people were surprised that she released a new album. However, it was pretty obvious that she was going to release a new project for the past few months. Here is 3 reasons why Beyonce’s “Lemonade” move was very obvious.

  1. She finally gave an actual interview: After Beyonce’s September 2015 Vogue cover story came out and did not include any actual quotes from Beyonce, people wondered if she actually still doing interview. Her publicist told the New York Times that she hasn’t answered a question to a publication in over a year, and many attribute it to the infamous elevator fight between her husband, Jay Z, and her sister, Solange at the 2014 Met Gala Ball.
    However, Beyonce appeared on the cover of ELLE magazine’s May 2016 issue where she gave an actual interview about her athleisure line, Ivy Park. Although this was seen as publicity for her forway into fashion, the fact that she was willing to do an interview showed she was in publicity mode for major projects, not just Ivy Park.
  2. She announced a tour: Did you really think Beyonce was going to go out on tour to support the “Beyonce” album again? She has already had two tours to support that album, the 2013 Mrs. Carter Tour and the 2014 On The Run Tour with Jay Z. When she announced the Formation Tour after releasing the song and video with the same name and her Super Bowl performance, it was obvious she had a cannon of new music to perform.
  3. She’s done this before: In fact, she practically¬†invented this move. For her last album, “Beyonce,” she set the new standard of surprise releases by dropping it on iTunes with no single back in 2013 with a video for every song. She’s even done the whole visual album thing back in 2006 by releasing a video for every song on her second album “B’Day.” Most artists give little to no notice of an album release date, and Beyonce is no different.

 

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